Which sports brand pioneered the concept of 'brand house' retail stores that exclusively sold their own products, launching their first location in Portland, Oregon in 1990?

The sports retail landscape has seen remarkable innovations over the decades, transforming how athletes and fans access equipment and apparel. One particular retail innovation fundamentally changed the athletic footwear market and established a direct-to-consumer model that many brands have since attempted to replicate. Test your knowledge of this significant retail disruption that altered the sports merchandise industry forever!

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Nike (with their Nike Town concept)
Adidas (with their Adidas Originals stores)
Reebok (with their Reebok Concept stores)
Under Armour (with their Brand House format)