Which psychological pricing strategy is based on neuroscience research showing that the brain processes whole numbers and decimal values in different neural regions?

Pricing is not just about numbers—it's a science that combines psychology, economics, and data analytics. Modern retailers use sophisticated strategies based on consumer behavior research to optimize revenue and customer perception. This trivia tests your knowledge about an innovative pricing approach that leverages scientific principles to influence purchasing decisions.

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• Charm pricing (prices ending in 9, like $19.99)
• Prestige pricing (artificially high prices to suggest quality)
• Price anchoring (showing a higher 'original' price alongside the sale price)
• Price granularity effect (using precise numbers like $24.16 rather than rounded $24)

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