Which bestselling novel was launched with an immersive augmented reality experience that allowed readers to 'walk through' the book's setting before reading?

In the competitive world of publishing, book launches have evolved into elaborate artistic events that can make or break a new release. Publishers and authors now employ creative strategies that blend traditional literary appreciation with cutting-edge marketing techniques. How well do you know the innovative approaches that have revolutionized how literature meets its audience? Test your knowledge about some of the most memorable and groundbreaking book launch strategies in recent years.

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Anthony Doerr's 'Cloud Cuckoo Land' (2021), featuring an AR recreation of Constantinople and a futuristic space ark
George Saunders' 'Lincoln in the Bardo' (2017), with AR experiences at historic cemeteries where users could interact with characters
Madeline Miller's 'Circe' (2018), featuring an interactive Greek island that transformed based on reader emotions
Erin Morgenstern's 'The Starless Sea' (2019), with AR portals appearing in bookstores leading to underground libraries