Which pop culture figure's merchandise release strategy pioneered the 'drop model' that revolutionized retail by creating artificial scarcity and is now widely used by brands?

The way celebrities and pop culture icons influence retail strategies has dramatically transformed shopping habits worldwide. From exclusive merchandise drops to limited-edition collaborations, pop culture figures have mastered the art of creating shopping frenzies. Test your knowledge about one of the most successful retail strategy innovations in recent pop culture history!

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• Supreme (skateboarding brand) with limited weekly 'Thursday drops'
• Kanye West with his Yeezy sneaker releases
• Kylie Jenner with her cosmetics line
• Beyoncé with her surprise album releases

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