Which mythological creature was central to the successful 2018 product launch campaign that revitalized a struggling traditional bookstore chain by creating an immersive 'magical creatures' retail experience?

Throughout history, mythological symbols and stories have been powerful tools in brand marketing and product launches. From Nike's winged goddess of victory to Starbucks' siren, ancient folklore continues to influence modern retail strategies. This trivia tests your knowledge of how mythology has been leveraged in notable product launches and brand identities that transformed their market position through these timeless connections.

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• The Phoenix - symbolizing the brand's rebirth from traditional to digital-physical hybrid stores
• The Minotaur - representing the labyrinthine journey through curated book collections
• The Kraken - highlighting the chain's expansive reach into new digital territories
• The Griffin - embodying the guardian of knowledge and literary treasures

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