Which linguistic technique did the Coca-Cola Company famously use in their 'Share a Coke' campaign that significantly boosted sales by creating a personal connection with consumers?

The words and language used in product packaging and advertising can significantly influence consumer perception and purchasing decisions. Linguistic choices in branding can evoke emotions, create associations, and establish brand identity. This trivia tests your knowledge about how linguistics intersects with retail product development and brand strategy.

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Personification - giving the product human qualities
Synthetic personalization - using individual names on packaging to simulate personal communication
Alliteration - repeating consonant sounds for memorable effect
Code-switching - alternating between languages to appeal to bilingual consumers