Which bestselling author pioneered the direct-to-fan subscription model in 2000 by selling serialized chapters of his novel 'The Plant' directly from his website, challenging traditional publishing distribution?

The publishing industry has undergone dramatic transformations in how literary works are marketed and sold. Major publishing houses and independent authors alike have adopted innovative branding strategies to reach readers in an increasingly digital world. Test your knowledge about how a famous author revolutionized book marketing with direct-to-consumer approaches that changed the industry forever.

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Stephen King
J.K. Rowling
Neil Gaiman
Margaret Atwood