Which innovative marketing campaign is credited with transforming a relatively unknown book into a global phenomenon by using cryptic puzzles, religious symbolism, and interactive websites?

In the competitive world of publishing and literature, marketing campaigns have evolved dramatically to capture readers' attention. From classic book tours to innovative digital strategies, publishers and authors have found creative ways to stand out. This trivia tests your knowledge about a groundbreaking marketing campaign that transformed how books reach their audience and created unprecedented customer loyalty in the literary world.

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• The 'Da Vinci Code' alternate reality game by Random House
• The 'Hunger Games' district identification campaign by Scholastic
• The 'Harry Potter' Pottermore digital experience by Bloomsbury
• The 'Gone Girl' missing person campaign by Crown Publishing

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