Which retail giant lost nearly $1 billion in 2011 after a disastrous rebranding attempt that abandoned their iconic logo and eliminated sales/coupons in favor of 'everyday low prices'?

Some of the biggest names in retail have attempted major rebrands that backfired spectacularly. These marketing missteps cost millions and sometimes threatened the very existence of established brands. Test your knowledge of pop culture's most infamous retail failures that had consumers scratching their heads and marketers updating their resumes.

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JCPenney
Target
Kohl's
Macy's