Which gaming platform's loyalty program was the first to offer a 'Play to Earn' system where users could earn points by achieving in-game accomplishments that could be redeemed for actual games?

Customer loyalty programs have transformed how gamers interact with their favorite platforms and publishers. Beyond just offering points for purchases, these programs have evolved into complex ecosystems that drive engagement, create communities, and generate valuable data. Test your knowledge about one of the most successful loyalty programs in the gaming industry that revolutionized how players perceive value and brand loyalty.

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Microsoft's Xbox Game Pass Rewards (2017)
Sony's PlayStation Plus Rewards (2010)
Steam's Player Rewards Program (2013)
Nintendo's Gold Points System (2016)