Which innovative marketing approach did Celestron implement in 2018 that significantly expanded their customer base beyond traditional astronomy enthusiasts?

The astronomy product market has undergone significant transformation in recent years. From traditional telescopes to sophisticated digital tools and apps, companies are constantly innovating to meet consumer demand. This poll tests your knowledge about a major product marketing strategy that changed how astronomy products are positioned to consumers.

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The 'Night Sky for Everyone' campaign that rebranded telescopes as family entertainment devices rather than scientific instruments
The introduction of telescope subscription services with monthly celestial viewing guides
Partnership with National Geographic to create limited-edition planetary-themed telescope series
Launch of the first AI-powered star identification app bundled with all premium telescopes