Which gaming company launched its own digital storytelling platform called 'Universe' in 2017 to expand its game lore through comics, short stories, and character backgrounds?

Brand storytelling in gaming has evolved into a sophisticated art form that builds deep connections with players. The most successful game developers don't just create games—they craft entire universes with rich lore, compelling characters, and narrative ecosystems that extend beyond the screen. Test your knowledge about how legendary gaming companies have used storytelling to build their brand identities and cultivate passionate communities around their virtual worlds.

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