Which artist's marketing campaign involved hiding physical copies of their album in various cities worldwide, with GPS coordinates revealed through cryptic social media clues?

The music industry has seen some revolutionary marketing campaigns that changed how artists connect with fans and promote their work. From surprise album drops to interactive experiences, marketing innovation has shaped music consumption. Test your knowledge about some of the most impactful music marketing campaigns that disrupted traditional promotion methods and set new industry standards.

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Radiohead's 'In Rainbows' global scavenger hunt
Björk's 'Biophilia' augmented reality experience
Arcade Fire's 'Reflektor' worldwide street art campaign
Gorillaz's 'Plastic Beach' virtual world exploration