Which entertainment company pioneered the 'midnight release party' strategy for product launches that became a pop culture phenomenon in the early 2000s, creating block-long lines of fans?

In the world of pop culture, product launches have become major cultural events that generate massive buzz and consumer excitement. From midnight release parties to viral marketing campaigns, companies have mastered the art of turning product releases into must-attend pop culture moments. Test your knowledge of one of the most significant product launch strategies that revolutionized the entertainment industry and created a template that many companies still follow today.

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Apple with the iPhone launch events
Warner Bros/Scholastic with Harry Potter book releases
Sony with PlayStation console launches
Netflix with their original series premieres