Which sports retailer first introduced the concept of in-store 'trial zones' where customers could test athletic equipment in simulated playing environments before purchasing?

In the competitive world of sports retail, store layout has become a crucial differentiator for major brands. Strategic layouts can influence customer behavior, increase dwell time, and ultimately drive sales. This trivia question focuses on a groundbreaking store layout innovation that revolutionized the sports retail experience. Test your knowledge about how major sports retailers have transformed their physical spaces to create immersive shopping experiences.

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Nike, with their 'Nike Trial Zones' concept launched in 1998
Decathlon, with their 'Sports Labs' introduced in 2003
Under Armour, with their 'Performance Centers' debuted in 2008
Adidas, with their 'Active Arenas' implemented in 2001