Which innovative product launch strategy did NASA use to build public engagement before the James Webb Space Telescope deployment in 2021?

The James Webb Space Telescope (JWST) was one of the most anticipated product launches in astronomy history. After decades of development and billions in investment, NASA and its partners needed to generate public interest and support. This poll tests your knowledge about the marketing strategies and public engagement campaigns that surrounded this groundbreaking scientific instrument's introduction to the world.

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A digital 'Where's Webb?' tracker that allowed the public to follow the telescope's journey to its final orbit in real-time
A limited edition series of Webb-themed cryptocurrency NFTs that funded the final stages of the project
A global lottery where winners could name newly discovered celestial objects in Webb's first observation targets
A partnership with a major streaming service for an exclusive 10-part documentary released simultaneously with the launch