Which company is credited with launching the first modern frequent flyer loyalty program in 1981, revolutionizing customer retention strategies across multiple industries?

Customer loyalty programs have become a cornerstone of modern retail strategy, but do you know their origins and evolution? This trivia question explores a pivotal moment in the development of loyalty marketing that changed how businesses approach customer retention. Test your knowledge about one of the most influential loyalty program innovations that shaped today's retail landscape.

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American Airlines with AAdvantage
Marriott Hotels with Marriott Rewards
Starbucks with the Starbucks Card
S&H Green Stamps (Sperry & Hutchinson)