Which product marketing innovation revolutionized astronomy retail sales in the last decade by creating an entirely new customer segment?

The astronomy retail market has seen remarkable innovations in how telescopes, star maps, and observation equipment are marketed to both amateur stargazers and professional astronomers. This product marketing trivia tests your knowledge about a groundbreaking retail strategy that transformed how astronomical products are sold worldwide. Can you identify the revolutionary approach that changed consumer engagement with the cosmos?

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Smartphone-integrated telescopes with social sharing capabilities that created the 'casual astronomer' market segment
Virtual reality planetarium experiences in retail stores that primarily attracted professional astronomers
Subscription-based star chart services that mainly appealed to academic institutions
Celebrity astronaut endorsements that primarily influenced government space agency purchases