Which beverage brand's marketing campaign successfully revitalized the Mexican Day of the Dead (Día de los Muertos) traditions through distinctive packaging and global awareness initiatives?

Cultural traditions have become powerful marketing tools for brands seeking authenticity and deeper consumer connections. Companies increasingly incorporate cultural heritage elements into their branding to resonate with specific communities while educating wider audiences. This trivia question explores how a major brand successfully integrated cultural tradition into their marketing strategy, creating one of the most recognizable campaigns celebrating heritage.

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Coca-Cola with their special edition Día de los Muertos bottles featuring colorful calaveras (skulls) and traditional motifs
Pepsi with their 'Celebrate Life' campaign featuring traditional altar offerings and marigold-themed packaging
Jarritos with their 'Roots of Tradition' campaign featuring animated stories of ancestors and traditional celebration elements
Tequila Patrón with their limited-edition bottles designed by Mexican artisans depicting traditional celebration scenes