Which retail giant deliberately chose its name because linguistic research showed it contained sounds that convey the same positive associations across multiple languages?

In the world of retail branding, language plays a crucial role in how companies position themselves and communicate with customers. From carefully crafted slogans to distinctive naming patterns, linguistic choices can make or break a brand's identity. This trivia question explores how one major retailer used linguistic principles to create a powerful global brand presence that transcends language barriers.

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IKEA - Its vowel sounds and syllable structure were found to evoke feelings of friendliness and approachability across European and Asian languages
Zara - Selected because the 'z' and 'r' sounds maintain consistent positive connotations of sophistication and style in most Romance and Germanic languages
Google - Chosen partly because the repeated 'g' sound has positive associations of greatness and the 'oo' sound is easily recognizable across language barriers
Amazon - Named because words beginning with 'A' appear first in search results and the 'z' sound is distinctive in most world languages