Which retail giant first pioneered the concept of 'retail theater' in the 1990s, creating elaborate themed displays and in-store experiences that transformed visual merchandising standards worldwide?

Visual merchandising has transformed dramatically over the decades, becoming a crucial aspect of retail strategy. From window displays to immersive in-store experiences, retailers have continuously innovated how products are presented to customers. This poll tests your knowledge about a significant visual merchandising innovation that changed how retailers showcase their products and influence purchasing decisions.

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Nike with their 'Niketown' concept stores
Apple with their minimalist product displays
Selfridges with their artistic window displays and in-store exhibitions
IKEA with their room-setting displays