Which retailer first pioneered the self-service shopping concept in 1916, revolutionizing retail by allowing customers to select their own merchandise without clerk assistance?

The way we shop today seems natural, but the modern retail experience evolved through key innovations. One revolutionary concept fundamentally transformed how consumers interact with products, eliminating counter service and allowing customers to browse and select items themselves. This innovation changed retail forever and set the foundation for today's shopping experiences, from supermarkets to department stores. Test your knowledge about this pivotal retail invention!

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Piggly Wiggly
A&P (The Great Atlantic & Pacific Tea Company)
Woolworth's
Sears Roebuck & Co.