Which natural products company pioneered the industry's first carbon-negative certification program, transforming their brand identity and inspiring over 100 competitors to develop similar initiatives by 2022?

In the competitive natural products industry, brand identity has become increasingly tied to environmental commitments. Companies are finding innovative ways to distinguish themselves while appealing to eco-conscious consumers. This poll tests your knowledge about a groundbreaking sustainability initiative that changed brand perception in the natural products sector and influenced consumer behavior across the industry.

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