Which 2019 influencer marketing campaign broke records by generating over $1.1 billion in earned media value (EMV) for a makeup brand within just 6 months?

The world of influencer marketing has transformed how pop culture products reach consumers. Major brands now allocate significant portions of their marketing budgets to collaborations with social media personalities who can sway purchasing decisions with a single post. This trivia question explores a groundbreaking influencer campaign that changed how the entertainment industry approaches product promotion. Test your knowledge of the intersection between celebrity influence and strategic marketing!

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Kylie Jenner's Kylie Cosmetics x Balmain collection
Shane Dawson's Conspiracy Collection with Jeffree Star Cosmetics
Selena Gomez's Rare Beauty launch campaign
Rihanna's Fenty Beauty Pro Filt'r Foundation expansion