Which famous athlete's groundbreaking endorsement deal with Glacéau included an equity stake in the company, helping to transform Vitaminwater into a billion-dollar brand before Coca-Cola's acquisition?

In the competitive world of sports drinks, celebrity endorsements can make or break a brand's success. One particular athlete's partnership with a beverage company in 2003 created one of the most successful product launches in the industry's history, changing how brands approach celebrity partnerships. This deal was revolutionary not just for its monetary value, but because it gave the celebrity an actual ownership stake in the product's success rather than just a flat endorsement fee.

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LeBron James
50 Cent (Curtis Jackson)
Michael Jordan
Serena Williams