Which retail innovation, launched in 1916, first allowed customers to select their own merchandise without clerk assistance and introduced the concept of self-service shopping?

Before the 1910s, shopping looked very different than it does today. Customers would give their shopping lists to clerks who would gather items from shelves, behind counters, or from storerooms. This all changed with one revolutionary retail innovation that transformed how we shop. Test your knowledge about this pivotal moment in retail history that shaped modern shopping experiences worldwide.

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