Which major retailer pioneered the use of AR technology that allows customers to virtually experience how furniture would look in their specific geographic location based on local lighting conditions?

Test your knowledge about how retailers are using augmented reality (AR) to enhance geographical shopping experiences! AR technology is transforming how customers interact with physical locations and products based on their geographic context. From virtual try-ons that adapt to local styles to location-based shopping experiences, geography and AR are reshaping retail landscapes worldwide.

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IKEA (with IKEA Place app)
Target (with Target Room Designer)
Wayfair (with Wayfair GeoSight)
Home Depot (with ProjectColor with GeoMatch)