Which telescope brand's marketing campaign in the 1960s revolutionized amateur astronomy by positioning telescopes as accessible consumer products rather than specialized scientific instruments?

The astronomy industry has seen various telescope brands rise and fall over the centuries, with some achieving iconic status among stargazers. Modern marketing has transformed how astronomy equipment is positioned in the consumer market. This trivia tests your knowledge of astronomy product branding history and its impact on amateur astronomy's popularity growth. Do you know which brand truly revolutionized the consumer telescope market?

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Celestron, with their 'Orange Tube' C8 telescope and 'Reach for the Stars' campaign that made sophisticated Schmidt-Cassegrain telescopes available to middle-class households
Meade Instruments, with their 'Everyone's Universe' marketing that introduced the first mass-produced computerized telescopes for beginners
Edmund Scientific, with their 'Science in Your Home' catalog marketing that positioned telescopes alongside educational toys
Questar, with their luxury 'Observatory in a Briefcase' campaign that targeted wealthy professionals looking for premium compact telescopes