Which geographic analysis technique allows retailers to identify areas with the highest concentration of their target demographic to optimize new store locations?

The intersection of geography and retail has created powerful new opportunities for businesses. Geographic Information Systems (GIS) and location intelligence now drive strategic decisions about store placement, market penetration, and customer targeting. This trivia question explores how retailers leverage geographic data to understand customer demographics and optimize their market strategies across different regions. Test your knowledge about this fascinating aspect of modern retail analytics!

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