Which iconic Broadway musical first used the now-famous tagline "So Much Happened Before Dorothy Dropped In" as its central marketing message?

The bright lights of Broadway aren't just about incredible performances—they're also showcases of brilliant marketing and branding. Theater productions use taglines, marketing campaigns, and innovative strategies to attract audiences in this competitive industry. Test your knowledge of the marketing side of performing arts with this challenging question about one of Broadway's most successful campaigns!

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Wicked
The Wizard of Oz
The Lion King
Matilda