Which retailer famously changed its decades-old slogan from 'Everyday Low Prices' to 'Save Money. Live Better.' in 2007 as part of a major rebranding strategy?

Advertising slogans are powerful tools that help brands carve out space in consumers' minds. The most effective ones become so deeply associated with their brands that they significantly enhance brand recognition and recall. This trivia question tests your knowledge of one of the most successful slogan switches in retail history - a bold move that helped redefine a struggling brand and contributed to its remarkable turnaround. How well do you know the strategic decisions behind the slogans that shape consumer behavior?

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