Which transportation company's rebranding campaign in 2001 was so disastrous that they abandoned their new name and logo after just one year, writing off $200 million in marketing costs?

In the competitive transportation industry, marketing campaigns can make or break a company's reputation. Some campaigns soar to great heights, while others crash and burn spectacularly. This poll tests your knowledge about one of the most notorious marketing failures in transportation history that became a business school case study on how not to rebrand a company.

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United Airlines' 'Rising Blue' campaign
British Airways' 'World Images' ethnic tailfins
Amtrak's 'America's Railway' rebrand
British Petroleum to 'Beyond Petroleum' (BP) with the Helios logo