Which athlete's endorsement deal is credited with revolutionizing sports marketing by introducing the concept of athlete-specific product lines and creating the template for modern signature products?

The world of sports endorsements represents billions of dollars in marketing value, with top athletes commanding massive deals to promote products. These partnerships have evolved from simple logo placements to complex brand relationships that can define both the athlete's public image and the product's market position. How well do you understand the history and impact of major athletic endorsement deals that changed the sports marketing landscape?

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with Nike Golf
Pelé with Puma
Arnold Palmer with Pennzoil