Which wildlife conservation organization changed its iconic panda logo in 2000 to save costs on black ink printing, resulting in a more environmentally friendly brand identity?

Brand mascots have long been used to create memorable connections with consumers, and wildlife-themed mascots are among the most recognizable in marketing. From Tony the Tiger to the GEICO Gecko, animals have helped brands establish strong identities. But how well do you know the history and impact of these wildlife brand ambassadors? Test your knowledge of animal mascots and their influence on brand recognition and consumer loyalty.

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World Wildlife Fund (WWF)
Wildlife Conservation Society (WCS)
National Wildlife Federation (NWF)
International Union for Conservation of Nature (IUCN)