What was the original purchase price that Nike (then called Blue Ribbon Sports) paid to graphic design student Carolyn Davidson for creating the iconic swoosh logo in 1971?

Test your knowledge about one of the most recognizable sports brand logos in the world! Nike's iconic swoosh has become synonymous with athletic excellence, but how well do you know the story behind this famous design? This poll explores the fascinating origin of Nike's brand identity and how it has shaped the sports retail landscape. Understanding iconic brand elements like this helps explain how certain companies achieve remarkable customer loyalty and recognition in the competitive sports market.

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$35
$1,500
$10,000
A lifetime supply of Nike products