Which company launched the first widely successful customer loyalty program in 1896 that gave customers stamps redeemable for merchandise?

Before the digital age transformed how retailers tracked customer purchases, an innovative loyalty program emerged that would forever change how businesses rewarded repeat customers. This pioneering program introduced the concept that would eventually evolve into the sophisticated loyalty systems we use today. Test your knowledge about this significant historical development in retail customer retention!

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• Sperry & Hutchinson (S&H Green Stamps)
• American Express (Membership Rewards)
• Sears, Roebuck and Co. (Sears Club)
• Montgomery Ward (Reward Points)

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