Which 1980s retail failure was so catastrophic that the unsold inventory was reportedly buried in a New Mexico landfill and covered with concrete?

Throughout retail history, some product launches and company initiatives have become legendary for their spectacular failures. These cautionary tales offer valuable lessons in product development, market research, and consumer psychology. Test your knowledge about some of the most notable retail missteps that changed business strategy and became case studies for future generations of product managers and marketers.

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Coca-Cola's New Coke
Atari's E.T. video game
Ford's Edsel automobile
Apple's Newton PDA