Which celebrity actually founded and owns the brand commonly associated with them?

In today's marketing landscape, celebrities often go beyond endorsements to create or own their own product lines. These partnerships can transform both the celebrity's brand and the product category itself. This trivia tests your knowledge about famous people who have ventured into product ownership and created significant retail success stories. Can you identify which celebrity actually owns the brand attributed to them?

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Beyoncé's Ivy Park athletic wear line
Rihanna's Fenty Beauty cosmetics empire
Taylor Swift's folklore cardigan merchandise
Lady Gaga's Haus Laboratories makeup brand