Which pharmaceutical company pioneered the 'Netflix model' subscription pricing strategy for Hepatitis C medications, allowing state Medicaid programs to pay a fixed annual fee for unlimited access to treatments?

The pharmaceutical industry employs various pricing strategies that balance research costs, market competition, and patient access. Some medications follow value-based pricing models, while others use tiered approaches. This poll tests your knowledge of a significant pricing strategy shift that changed how a major medical product was positioned in the market. Understanding pharmaceutical pricing models is essential for product managers and marketers in the healthcare sector.

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AbbVie
Gilead Sciences
Merck & Co.
GlaxoSmithKline