Which innovative retail strategy did Amazon initially use in the late 1990s that revolutionized book marketing and significantly disrupted traditional bookstores?

The book retail industry has undergone dramatic changes in recent decades, from small independent bookshops to major chains to e-commerce giants. This transformation has reshaped how authors connect with readers and how literary works are marketed and sold. Test your knowledge about a pivotal moment in book retail history that changed the literary marketplace forever.

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