Which iconic retail brand was originally founded as 'The Golden Rule Store' in 1902 before undergoing a major rebrand in 1913 that gave us the household name we know today?

The history of retail is filled with fascinating brand transformations that changed shopping forever. Some products that seem commonplace today were once revolutionary innovations that transformed entire industries. This trivia question explores a pivotal moment in retail history when a famous brand made a strategic decision that altered its trajectory and consumer perception dramatically.

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JCPenney
Macy's
Sears
Montgomery Ward