Which linguistic device was deliberately employed in Apple's famous 'Think Different' slogan that made it grammatically controversial yet memorably effective?

Language shapes perception, and nowhere is this more evident than in brand slogans that have defined generations. Beyond mere taglines, these linguistic masterpieces employ rhetorical devices, cultural references, and psychological triggers to create lasting brand identities. This trivia explores how language professionals have influenced some of the most innovative marketing campaigns in history, revealing the linguistic science behind memorable brand communication.

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Intentional use of an adjective instead of an adverb ('differently') to create cognitive dissonance and memorability
Implementation of a semantic paradox known as 'contrarian pairing' where opposing concepts are juxtaposed
Application of a linguistic technique called 'imperative softening' where commands are made to feel like suggestions
Use of antanaclasis, where the same word is repeated with different meanings to create multiple interpretations