Which celebrity's retail brand launch strategy in 2019 completely disrupted traditional marketing by selling out its entire inventory without any paid advertising?

Many celebrities have ventured beyond their entertainment careers to make significant impacts in retail. From innovative product launches to revolutionary branding strategies, famous personalities have transformed how products are marketed and sold. This trivia question focuses on a groundbreaking retail strategy implemented by a well-known celebrity that changed consumer psychology and set new trends in the industry.

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Rihanna's Fenty Beauty, which relied exclusively on Instagram micro-influencers and word-of-mouth marketing
Kylie Jenner's Kylie Skin, which used only organic social media posts and her reality TV presence
Kim Kardashian's SKIMS, which utilized only body-positive messaging and celebrity testimonials
Pharrell Williams' Humanrace skincare, which launched using only sustainability messaging and zero traditional promotional channels