Which major retail brand experienced a significant backlash and marketing failure when they named their AI assistant after a Norse mythological figure that had been appropriated by extremist groups?

Throughout history, retailers have leveraged mythological figures and folklore characters to create memorable brand mascots and marketing campaigns. These mythological connections can significantly impact consumer perception and brand identity. Some have become iconic successes, while others failed spectacularly. Test your knowledge about the intersection of mythology, folklore and retail branding in this challenging trivia question.

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Amazon's 'Thor' smart home assistant
Microsoft's 'Odin' virtual shopping guide
Walmart's 'Tyr' customer service chatbot
Samsung's 'Bixby' voice assistant, originally named 'Valhalla'