Which wildlife conservation organization pioneered the 'cause-related marketing' model in 1983 with American Express, creating a retail innovation that raised $1.7 million and increased card usage by 28%?

Test your knowledge about a groundbreaking retail innovation that transformed how consumers support wildlife conservation through everyday purchases! This innovation created a new standard for cause-related marketing in the animal conservation space and helped establish a powerful connection between retail products and wildlife protection efforts.

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World Wildlife Fund (WWF)
The Nature Conservancy
Wildlife Conservation Society
National Audubon Society