Which streaming platform pioneered the 'capsule collection' model of brand collaborations, creating limited-edition product lines with major retailers timed with their original series releases?

The streaming era has transformed how studios and platforms approach brand partnerships. From product placement deals to innovative cross-promotions, streaming giants have developed unique strategies to collaborate with consumer brands. This trivia question explores one of the most successful brand collaboration strategies in the streaming world that revolutionized marketing approaches in the film and television industry.

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Netflix, beginning with 'Stranger Things' collections at retailers like H&M and Nike
HBO Max, starting with 'Game of Thrones' merchandise lines at Urban Outfitters
Disney+, launching with 'The Mandalorian' product lines across multiple retailers
Amazon Prime Video, with their 'The Marvelous Mrs. Maisel' vintage-inspired collections