Which company's iconic slogan 'Think Different' was actually created AFTER their famous '1984' Super Bowl commercial and cost approximately $100 million to develop and launch as a campaign?

Behind every successful brand stands a memorable slogan. These short phrases often represent millions in marketing investment and years of brand positioning strategy. The most effective advertising slogans become so integrated with consumer consciousness that they can increase brand recognition by up to 80%. How well do you know the stories behind these game-changing corporate taglines that transformed product marketing?

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Apple
IBM
Microsoft
Intel