Which major sports brand first introduced virtual reality 'test zones' in their flagship stores that allowed customers to virtually try sports equipment in simulated environments?

The sporting goods industry constantly evolves with technological innovations to enhance customer experiences both in-store and online. Major brands are investing heavily in unique retail concepts that blend traditional shopping with interactive experiences. Test your knowledge about a groundbreaking retail innovation that changed how customers discover and try sports equipment before purchasing.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike, with their Nike Innovation House concept in 2015
Adidas, with their Adidas Virtual Experience (AVE) spaces in 2016
Under Armour, with their Performance Reality Centers in 2017
PUMA, with their PUMA Future Labs launched in 2014