Which groundbreaking brand strategy initiative first transformed how major theaters engaged digital audiences in the early 2010s?

The performing arts industry relies heavily on effective brand strategy to attract audiences and donors. Historic theaters and performance venues have had to evolve their branding approaches significantly over the decades to stay relevant while honoring their artistic heritage. This poll tests your knowledge about a pivotal moment in performing arts brand strategy that changed how theaters market themselves in the digital age.

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The Metropolitan Opera's 'Live in HD' global cinema broadcasts that redefined performing arts accessibility
Broadway's 'Rush Ticket' mobile app system allowing day-of discounted purchases
The Royal Shakespeare Company's augmented reality program bringing classic plays to smartphones
Lincoln Center's 'Digital Stage' subscription platform that pioneered pay-per-view performances