Which celebrity endorsement deal is widely considered the most lucrative of all time, reportedly generating over $1 billion in revenue for the brand?

Product endorsements by celebrities have shaped consumer behavior for decades. The right famous face can transform a brand's trajectory overnight, creating iconic marketing moments and driving massive sales. But which celebrity-brand partnerships have truly made history in terms of financial impact and cultural significance? Test your knowledge about the business side of fame and the strategic partnerships that have defined modern marketing.

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